It would have been easy to head to the "prominent" wine regions such as Burgundy, Bordeaux, Barolo, or Montalcino and just explore different wineries whose wines I hadn't yet tried but that wouldn't have added any variety to my wine collection.  Instead, I embarked on a mission to visit every meaningful wine producing region in Europe.
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What I found in my travels (12,000 miles in two months in eight different countries!) were delightful surprises almost  everywhere I went.  I met many very talented and passionate wine makers  - and who also had my perspective that a great wine begins with very focused vineyard management.  I experienced many delightful and different flavor profiles - particularly in wines with very interesting mineral content from smaller growing regions.  As an avid cook, I also had a huge number of new wine pairing ideas - and that is another aspect of what the wUst approach hopes to add to your enjoyment of wine.

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The best attribute of the wines I have chosen, however, are that most of the producers are essentially making wines for themselves!  They know what flavor profiles go well with food and effectively make wine that they would be happy to drink every night - and that is the best recommendation for a wine that I can think about.